The Best White Emulsion Paint According To Our Experts
You’ve found this article as you’re looking for the best white emulsion paint - let our experts guide you on your journey to finding our most popular and well rated white emulsion paint that’ll leave you delighted with your finished results. Not only that, if you’re also looking for the best durable matt emulsion paint we have listed our top 5 below so you can ensure the paint you pick for your upcoming interior jobs or high-traffic areas of your home are capable of meeting your expectations!
Why Emulsion Paint?
Emulsion paint is primarily made for interior walls and ceilings and is usually water-based, some of these paints may have specific formulas for example are designed to dry quicker, whereas another may be more suited to covering stains or offer mould inhibiting features. So depending on the functionality of the white emulsion paint you are looking for, we can guarantee we have the best trade emulsion range that are also tried and tested by professional decorators.
Our Best White Emulsion Paints & Reviews
Johnstone's Trade Covaplus Vinyl Matt Brilliant White
In first place for the best white emulsion paint is Johnstone’s Covaplus. This paint provides a consistently dependable matt finish, creating a sense of brightness and airiness in any room. Its emulsion formulation also positions it as one of the leading choices for white matt paint available in the market. Its impressive rating of 4.9/5 from over 135 reviews underscores its status as the best white matt emulsion paint on the market.
Additionally, it offers excellent affordability, with a 2.5 litre tin priced at approximately £16. For those looking for a larger quantity, a 10-litre option is also available.
Pros:
- Affordable
- Brilliant flat finish
- Easy to apply
Cons:
- Difficult to touch up
Dulux Trade Vinyl Matt
In second place is Dulux Trade Vinyl Matt, this paint is a firm favourite amongst trade and DIY decorators alike for its ease of application, superior formula and dependable finish. This paint also has low VOCs meaning it quickly dries between coats meaning you can apply the second coat in 2-4 hours. This product is rated 4.8/5 from over 258 customer reviews.
Pros:
- Great application
- Brilliant coverage
- High opacity
Cons:
- Higher sheen level than Covaplus & Crown Trade Vinyl Matt which can highlight wall or ceiling imperfections
Crown Trade Vinyl Matt
In third place, but by no means last, is Crown Vinyl Matt. This paint offers similar benefits to those of Dulux Trade Vinyl Matt, offering a true flat matt finish which is also great at hiding any minor imperfections. If you’re looking for a cheaper alternative to Covaplus or Dulux Trade Vinyl Matt, then this Crown Trade Vinyl Matt product will be the best white emulsion paint for you as it is still a very dependable choice. To demonstrate this Crown Trade Vinyl Matt is rated 4.9/5 based on 18 customer reviews.
Pros:
- Great opacity
- Brilliant Coverage
- Affordable
Cons:
- Difficult to touch up
Durable Matt Emulsions
Now let’s turn our attention towards the best durable matt emulsions, these differ from typical emulsion paints, as explained earlier, as durable matt emulsion paints offer scrub & cleaning resistant properties meaning you can repeatedly scrub the surface, wiping off any marks, stains or scuffs, without damaging the finish. Due to this, these paints are perfect for high traffic areas of your home, like hallways and kitchens as they are easily wiped clean without compromising the finish or colour. Below are our best durable matt emulsion paints.
Our Best White Durable Emulsion Paints & Reviews
Dulux Trade Diamond Matt Pure Brilliant White
When it comes to durable white emulsions you can’t really find anything better than Diamond Matt by Dulux. In fact, this was reformulated in 2023 to provide an even better performance; including improved opacity and durability around oil-based stains and an even lower VOC content which means this paint is now 99.9% VOC free. With its stain-resistant formula, this is our best durable white emulsion and is perfect for high-traffic areas of your home like hallways, staircases, kids’ playrooms and more. With a 4.8/5 rating from over 50 customer reviews, we can almost guarantee you’ll love this!
Pros:
- Unbeatable durability
- High opacity
- Great application
Cons:
- None we can think of
Tikkurila Optiva 5 in Paper F497
Another favourite amongst professional decorators is Tikkurila Optiva 5. The durability of this paint is perfect for high traffic areas of the home and also has London Underground approval for use in subsurface locations which is perfect where a washable, matt finish is required. One thing to be aware of is the product doesn’t stand up well to extreme condensation, however you’re unlikely to experience this throughout your home however best to avoid in any humid areas. If you’re looking for advice on best ceiling paints then check out Tikkurila Anti Reflex White 2 which came in at number 1 when we reviewed our best paints for ceilings.
Pros:
- Easy to apply
- Incredible Durability
Cons:
- Not suitable for spraying
- Doesn't stand up well to extreme condensation
- Can be more expensive than rival products
Johnstone's Trade Acrylic Durable Matt Brilliant White
This provides a great finish, which is scrubbable and also offers great levels of opacity when you’re looking to paint over a dark wall with a lighter colour. Enjoy other benefits including low odour, quick drying finish that is resistant to condensation and yellowing. This product despite being rated third still is rated 4.7/5 by our customers.
Pros:
- Easy to apply
- Scrubbable
- Low odour
- Competitively priced
Cons:
- Prone to brush or roller marks
Crown Trade Clean Extreme Stain Resistant Matt White
Yet another outstanding addition to our range of durable matt emulsions. We believe this product is a top choice and will exceed your expectations.This exceptional paint has undergone rigorous independent testing, achieving an ISO 11998 Class 1 scrub rating. This means that after subjecting this paint to 200 scrubs, you'll only lose less than 5 microns of paint – a testament to its exceptional durability. Professional decorators also love this paint, both for its ease of application and its great workability. When you choose Crown Trade Clean Extreme Stain Resistant Matt White, you're making a decision you won't regret.
Pros:
- Unbeatable scrub rating
- Perfect choice for busy homes
- Great application
- Can be used in bathrooms and kichens
Cons:
- We can't think of any!
Benjamin Moore Ben Interior Matt in Chantilly Lace or Super White
A relatively new addition to the market, our paint experts say that Ben Interior Matt is a really great paint to work with thanks to its great flow and ease of application. This is beneficial as it allows professional decorators to cover existing paints with less coats and finish jobs earlier than expected! This paint comes in fifth as it’s slightly less affordable than its competitive counterparts.
Pros:
- Incredible durability
- Excellent coverage
Cons:
- Slightly more expensive than rival products
- Not available in pure brilliant white but there are close alternatives in Chantilly Lace & Super White